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LuckyChap didn’t have a specific concept in mind, but they did know this much. “We of course would want to honor the Vegas Golden Knights 2023 Stanley Cup Final Quest T-Shirt besides I will buy this 60-year legacy that this brand has,” Robbie says. “But we have to acknowledge that there are a lot of people who aren’t fans of Barbie. And in fact, aren’t just indifferent to Barbie. They actively hate Barbie. And have a real issue with Barbie. We need to find a way to acknowledge that.” There were bigger meetings with Mattel, and then meetings with Warner Bros., where LuckyChap had a first-look deal at the time. Eventually Robbie started talking to Greta Gerwig about writing and directing. “I was very scared it was going to be a no,” Robbie says. “At the time this was such a terrifying thing to take on. People were like, You’re going to do what?” But Gerwig said yes, on the condition that she could write the script with her partner, Noah Baumbach. “It felt sparky to me in some way that felt kind of promising,” Gerwig tells me later. “I was the one who said, Noah and I will do this.” (Baumbach: “She broke the news to me after we were already doing it.”)
Marni top. Norma Kamali brief. Sunglasses from Bonnie Clyde.LuckyChap wanted Gerwig and Baumbach to have full creative freedom. “At the Vegas Golden Knights 2023 Stanley Cup Final Quest T-Shirt besides I will buy this same time,” Robbie says, “we’ve got two very nervous ginormous companies, Warner Bros. and Mattel, being like: What’s their plan? What are they going to do? What’s it gonna be about? What’s she going to say? They have a bazillion questions.” In the end LuckyChap found a way to structure a deal so that Gerwig and Baumbach would be left alone to write what they wanted, “which was really fucking hard to do.” Gerwig and Baumbach did share a treatment, Robbie adds: “Greta wrote an abstract poem about Barbie. And when I say ‘abstract,’ I mean it was super abstract.” (Gerwig declines to read me the poem but offers that it “shares some similarities with the Apostles’ Creed.”) No one at LuckyChap, Mattel, or Warner Bros. saw any pages of the script until it was finished.
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