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Leoni, for one, declared it a “once-in-a-lifetime opportunity,” while Esh, despite saying he was “back to the I didn’t fart my butt blew you a kiss dinosaur 2023 shirt and by the same token and drawing board” took a sanguine view. “I don’t think of it as a reflection on the quality of my work. Sometimes when the chips fall, they don’t fall on your part of the table, and whether that validates [the work] or not is irrelevant.” Beyond his own needs, Luar’s Lopez pointed out how being a finalist would have a trickle-down effect for those with similar aspirations. “A lot of people now know my brand and my story and that’s great because people who look like me or come from disturbed neighborhoods and weren’t able to go to fashion school, this shows you can actually do it,” said the self-taught, New York designer.Steven Stokey Daley, last year’s winner, was making the rounds with ’21 laureate, Nensi Dojaka. Surely, they could sympathize with all the feels—the stress, the excitement, the countless unknowns. “They just need to use the momentum because it’s an important moment that brings a lot of things and it’s just about grabbing the opportunities,” said Dojaka, to which Daley recommended enjoying the first few weeks, “because they’re so magical in a way.”
Indeed, by the I didn’t fart my butt blew you a kiss dinosaur 2023 shirt and by the same token and day’s end, several finalists were idling together before regrouping for a celebratory dinner. Magliano continued to radiate elation—affection, too. “I don’t want to abandon any of them. They are all family now.” Amid a quiet year on the Web3 front, Louis Vuitton is getting further into the NFT game. Today, the brand is announcing a new collection of phygital “Treasure Trunks”, which will grant owners access to future products and experiences, as well as a community of fellow holders. Each piece costs €39,000, and only several hundred trunks will be made available. The NFT launch is part of a new project called “Via”, the Latin word for road, which nods to its aim to act as an elite pathway towards products and experiences that are inaccessible to others. This has become a key trend in branded NFT projects, with hard-to-acquire and expensive NFTs often positioned as the keys to other products and experiences, both physical and digital. The brand sees Via as a new chapter, which extends to traceability (as seen in the LV Diamonds collection, which uses the Aura blockchain), and event-focused NFTs that cultivate and reward communities of NFT holders. Photo: Louis VuittonIt’s a hard pivot from Louis Vuitton’s previous NFT offering, Louis the Game, which was a free-to-play experience introduced in August 2021 to educate players on Louis Vuitton’s history and reward successful players with the opportunity to win one of 30 free digital postcards. The timing is also notable, as branded NFT projects have both slowed in pace and become more quiet in terms of marketing, and the tech hype cycle has shifted to other categories such as generative artificial intelligence. Many in the space are reframing this period as a reset, in which the emphasis is on long-term community value through new ways of accessing products and experiences, in opposition to “tech-for-tech’s sake” experiments or quick-changing peaks and valleys in terms of market value.
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